Kenyon Henderson

• Built the creative direction and brand world for a DTC energy brand, translating product positioning into a distinct visual and verbal system across e-commerce, social, paid creative, and creator content.
• Developed audience and campaign concepts connecting performance culture, gaming, internet culture, and dark-fantasy storytelling without allowing mythology to overshadow the product.
• Directed product storytelling across flavor identities, campaign concepts, social creative, product imagery, messaging, and digital merchandising.
• AI-assisted workflows supported exploration, production, and iteration while maintaining human creative direction. Developed paid-social concepts and messaging across hooks, visual approaches, audience angles, and testing variations.
• Directed the e-commerce creative experience across product presentation, landing pages, lifecycle/email creative, and conversion-focused brand touchpoints.

Selected work: FANG Energy Case Study

• Partnered directly with businesses, agencies, and independent clients to translate ideas, business objectives, and brand needs into finished visual content.
• Led projects from creative planning through production and post-production, including client collaboration, shoot direction, camera operation, editing, and final delivery.
• Directed additional camera operators and production collaborators to capture footage aligned with the intended creative vision.
• Produced commercial, corporate, promotional, event, and social content across real estate, marketing, wellness, coaching, and professional services - building a hands-on understanding of visual storytelling, composition, pacing, and audience attention.

• Contributed to television and commercial productions for HGTV, National Geographic, Disney+, MTV, Revolt TV, Travel Channel, Oxygen, FloSports, and independent production companies.
• Worked across Camera Operator, Assistant Camera, Second Camera, Production Assistant, Camera PA, Sound Mixer, and DP roles; supported crews across camera, lighting, audio, talent, set operations, and production logistics.

• Supported broadcast, live-event, commercial, and digital production; served as a production logistics point of contact for MTV Woodie Awards activity during SXSW, coordinating incoming equipment and communicating with producers and event teams.
• At Invodo, supported web-content productions for The Home Depot, Samsonite, Toys "R" Us, Step2, and Crocs across camera, lighting, audio, product staging, scripts, and teleprompter operation.